Digital Growth &
Patient Acquisition
Strategy
A comprehensive 90-day marketing system designed to make Takoma Dental Hub the most discoverable, most trusted, and easiest to book dental clinic in your area.
Dr. Huzaifa Yasin
DMD
90
Day System
360°
Full Funnel
Top 3
Map Goal
Executive Summary
Your opportunity.
Our proven approach.
Dr. Yasin, as you take over this established practice, you're entering a competitive market where patients have choices. Most clinics rely solely on passive listings and inconsistent marketing. The opportunity is clear: build a coordinated marketing system that sets Takoma Dental Hub apart.
Our approach is three-pronged: Discoverable (local SEO + Google visibility), Trusted (reviews + content authority), and Easiest to Book (frictionless website + paid urgency).
Quality Care
Patient Trust
Easy Booking
Top-3 Map Pack
Local search visibility
Consistent Inquiries
Patient flow system
4.8+ Rating
Review volume growth
90-Day Deliverables
What we will build together
Foundation established in 90 days for predictable, scalable patient acquisition.
Meet the Doctor
Dr. Huzaifa Yasin, DMD
Rutgers School of Dental Medicine
Class of 2017, Honors
Dr. Huzaifa Yasin graduated from Rutgers School of Dental Medicine in Newark, NJ in 2017 with honors.
He has been practicing in Texas, starting in Amarillo and then Dallas, building extensive experience across a range of dental procedures and patient care approaches.
Dr. Yasin is now excited to take over the practice from his uncle, who established this clinic more than two decades ago. He's committed to continuing the legacy of quality care while bringing modern approaches to patient experience.
In his spare time, Dr. Yasin enjoys spending time with family and traveling.
Experience
8+ years across TX & WA
Legacy Practice
20+ year established clinic
Patient-Focused
Comfort-first approach
Family Values
Community-oriented care
Current Practice: Dr. Yasin is currently associated with Puyallup Dentistry and bringing his expertise to establish Takoma Dental Hub as a leading practice in the area.
Market Intelligence
How Patients Choose a Dentist
Understanding the patient decision journey is critical. These are the factors that determine whether a searcher becomes your patient.
The Modern Patient Journey
Search → Compare → Trust → Book
Every touchpoint matters in converting searchers to patients.
46%
of searches are local
Google Visibility
Patients search first. If you're not in the top 3 local results, you're invisible to most searchers.
95%
read reviews first
Reviews & Social Proof
Trust is built through verified reviews. Patients read reviews before making any decision.
53%
abandon slow sites
Speed & Ease
If booking requires multiple steps, patients move to competitors with simpler processes.
75%
have dental anxiety
Emotional Comfort
Anxiety-focused patients need to feel safe and understood before they pick up the phone.
72%
search specific services
Clear Services
Patients search for specific needs. Your pages must match their exact search intent.
Key Insight
This strategy is engineered around patient psychology, not vanity metrics. We don't chase likes or impressions—we drive booked appointments and confirmed revenue for Dr. Yasin's practice.
Competitive Intelligence
Takoma Dental Market Analysis
We've analyzed every major dental practice in Takoma. Here's what they're doing well and the massive opportunities we'll capture.
Takoma Park Dental Associates
Established 30+ year reputation, strong walk-in traffic, 120+ Google reviews (4.3★)
4 exploitable weaknesses →
Smile Care Dental
Modern facility, strong emergency response time, family-friendly branding
4 exploitable weaknesses →
Metro Dental Care
Modern cosmetic services focus, updated facility, Invisalign certified
4 exploitable weaknesses →
Takoma Park Dental Associates - Detailed Analysis
Specific vulnerabilities we'll exploit to dominate this market
Website conversion funnel non-existent - no clear CTAs
Zero video content or social proof elements
No paid advertising or retargeting campaigns
Mobile experience poor - 65% bounce rate
How Takoma Dental Hub Dominates
While competitors leave massive gaps in their digital presence, we're building a complete patient acquisition system:
Top-3 Map Pack + First page organic rankings for all high-intent keywords
Every page optimized for bookings with clear CTAs and trust elements
Google + Facebook ads capturing high-intent patients immediately
Consistent content + video establishing Dr. Huzaifa as the go-to expert
Result: Takoma Dental Hub becomes the easiest to find, easiest to trust, and easiest to book — while competitors struggle with outdated strategies.
Brand Strategy
Positioning & Brand Promise
Every channel, every message, every touchpoint reinforces one unified brand position.
Takoma Dental Hub — Your modern, friendly neighborhood dental home.
Trust & Authority
Dentist-led content, patient education, credentials-forward messaging that builds confidence
Comfort & Care
Anxiety-friendly language, family-oriented approach, patient-first at every touchpoint
Convenience
Easy booking, fast response times, same-day solutions where possible
Community
Local focus, family orientation, approachable and relatable brand voice
Messaging Examples
"Your neighborhood dental home—modern, friendly, and here when you need us."
"Comfortable dentistry for families who care about convenience."
"Same-day care, zero pressure, always a smile."
Your 360° Growth Strategy
Watch how all seven pillars work together to transform Takoma Dental Hub into the area's leading practice
Local SEO
Dominate local search results
90-Day Implementation Journey
- GBP Setup
- Website Audit
- Tracking Setup
- SEO Start
- Ads Launch
- Content Begin
- Optimize Ads
- Review Push
- Social Ramp
360° Digital Growth System
A full-funnel approach that turns strangers into patients, and patients into advocates.
The Patient Journey
Every touchpoint optimized to move patients through your funnel
Awareness
Patients discover you through search, ads, and social
Trust
Reviews, content, and social proof build confidence
Booking
Website and CTAs convert interest into appointments
Retention
Email/SMS keeps patients returning and referring
Ecosystem Channels
Balanced investment across owned, paid, and earned media
Owned
Your controlled assets
- Website
- Email list
- Social accounts
- Google Business Profile
Paid
Paid channels for speed
- Google Ads
- Meta Ads
- YouTube Ads
- Retargeting
Earned
Community & organic growth
- Reviews
- Referrals
- Organic social
- Word-of-mouth
Google & Local SEO
Strategy
Google Business Profile is the #1 patient acquisition channel for local dentistry. We optimize every aspect to ensure you appear in the coveted "Map Pack" when patients search.
Map Pack Target Position
Top 3 visibility in Takoma area
Takoma Dental Hub
Competitor A
Competitor B
GBP Optimization Progress
Service Landing Pages
Targeting high-intent keywords
Family Dentistry
Emergency Dentist
Invisalign / Aligners
Dental Implants
Cosmetic Dentistry
Citation Network
High-authority directory presence
Projected Organic Traffic
500+ free, high-intent visits monthly
Conversion Architecture
Website & Conversion Funnels
Your website is not a brochure—it's a booking machine. Every element drives toward one action.
Mobile-First Design
80% of patients search on mobile. Fast, responsive, easy to navigate.
Sticky Booking CTA
"Book Appointment" button always visible. Click-to-call on mobile.
Conversion Tracking
GA4 + call tracking + form tracking. Every action measured.
Service-Specific Landing Pages
New Patient Landing Page
Offer-driven, immediate value proposition
Emergency Dentist Page
Fast, clear CTA, trust elements
Invisalign / Implants Page
Service-specific benefits and results
About / Team Pages
Authority, credentials, patient comfort messaging
Trust Stack Elements
Google & Meta Ad Strategy
Immediate, measurable results through high-intent search ads and awareness campaigns.
Recommended Budget Allocation
Google Search Ads
Patients searching = ready to book
Facebook & Instagram
Awareness + retargeting
Local awareness
1-5 mile radius
Retarget visitors
Website audiences
New patient offers
Promotional content
Video content
Humanize brand
Retargeting Strategy
Bring back interested visitors
Promotional Offers
Compelling reasons to book now
$50 Off First Cleaning
New Patients
Free Consultation
Limited Time
Same-Day Emergency
Always Available
Video Strategy
Commercial
Production
Video builds trust faster than text. Seeing the dentist, the facility, and hearing patient success stories removes anxiety and accelerates booking decisions.
One professional shoot → multiple edits across formats and platforms.
Distribution Platforms
Brand Commercial
30-45sIntroduces Takoma Dental Hub, tells the story, builds trust
Service Commercial
15-30sHighlights specific services (Invisalign, implants, emergency)
Micro Ads
6-15sQuick hits for social and video partners, high engagement
Simple Storyboard Structure
Open
Patient concern or pain point
Middle
Clinic solution and comfort messaging
Close
Clear CTA ("Book Today" or "Call Now")
Content Strategy
Social Media Content Engine
Build trust before the patient ever calls. Consistent, strategic content across all platforms.
5 Content Pillars
Authority
Dentist introductions & expertise
Education
Patient tips (short, simple)
Comfort
Fear-free messaging
Services
Invisalign, implants, whitening
Community
Family & local focus
Monthly Deliverables
12-20 Posts
per month
8-12 Short Videos
Reels/TikTok
4-6 Animated Explainers
Anifox specialty
Daily Stories
Behind-the-scenes
Sample Post Ideas
"Does It Hurt?"
Anxiety myth busting
"Before & After"
Real transformations
"Emergency Tip"
What to do if...
"Meet the Team"
Humanize the clinic
"Patient Love"
Testimonials
"Service 101"
Invisalign explained
Content & Promotions
Strategic Promotional Offers
Conversion-optimized campaigns that turn awareness into booked appointments
Featured Promotional Campaigns
New Patient Welcome Package
$99 Complete Exam, X-Rays & Cleaning
Content Campaign Ideas
Before & After Series
Real transformations build instant credibility
Meet Dr. Huzaifa
Personal connection reduces anxiety
Dental Myth Busting
"Does it hurt?" answered with humor
Patient Love Stories
Real reviews from real neighbors
Year-Round Promotional Calendar
Jan-Feb
New Year, New Smile - Whitening Special
Mar-Apr
Spring Cleaning for Your Teeth
May-Jun
Summer Smile Makeover
Jul-Aug
Back to School Dental Checkup
Sep-Oct
Fall into Healthy Habits
Nov-Dec
Holiday Smile Package
Pro Tip: Each promotion includes dedicated landing pages, social ads, email campaigns, and GBP posts for maximum reach
Reputation &
Reviews System
Reviews directly affect map rankings, patient trust, and conversion rates. We build a systematic approach to generate, respond to, and leverage reviews across all channels.
What Future Reviews Could Look Like
Sarah M.
"Dr. Yasin made me feel so comfortable. Best dental experience ever!"
Michael R.
"Emergency appointment same day. Incredible service and care."
Jennifer L.
"The whole team is amazing. My kids actually look forward to dentist visits!"
The Review System
Automated, consistent, effective
1. Automated Request
Day 1Review request sent 24 hours after appointment via SMS/email
2. Google Priority
OngoingFocus on Google reviews for maximum visibility impact
3. Fast Response
< 24hAll reviews responded to within 24 hours (positive & negative)
4. Leverage Reviews
WeeklyBest reviews featured in ads, website, and social proof
Goal: Highest-trusted clinic in Takoma
Outrank competitors in reviews within 6 months
Retention: Email & SMS Automation
Most clinics ignore retention—it's where profit lives. Acquiring a new patient costs 5-10x more than keeping one.
Patient Lifetime Value
$0
Average value over 10 years with proper retention
Avg Visit
Visits/Year
Years Retained
Referrals
Email and SMS automation keeps patients returning, increases lifetime value, and drives referrals. This is the highest-ROI channel in dental marketing.
New Patient Welcome
First email post-visit: thank you, care tips, next appointment booking
Appointment Reminders
48-hour SMS/email reminder before scheduled appointments
Post-Treatment Follow-Up
Recovery tips and support after procedures
6-Month Recall
Cleaning reminders for your highest-value returning patients
Reactivation Campaign
Win-back campaigns for patients inactive 6+ months
Goal: Predictable Revenue Growth
Increase patient lifetime value by 40% and referral rate by 25% through systematic retention marketing.
90-Day Rollout Timeline
A systematic launch across all channels with clear milestones and measurable progress.
Days 1-30
Month 1
Foundation & Setup
Tracking & analytics setup
Day 1-3
Website & GBP optimization
Day 4-10
Content creation batch
Day 11-20
Review system launch
Day 21-30
Days 31-60
Month 2
Launch & Acquire
Google Ads launch
Day 31-35
Social ads & content begins
Day 36-45
SEO service pages live
Day 46-52
GBP posting cadence
Day 53-60
Days 61-90
Month 3
Scale & Optimize
Expand ad campaigns
Day 61-70
Retargeting ads live
Day 71-78
CRO testing
Day 79-85
Community initiatives
Day 86-90
Continuous Optimization
Weekly reviews + Monthly strategy + Real-time A/B testing
KPI Dashboard: What We Measure
Everything is ROI-driven and transparent. You see exactly what's working.
Lead Generation
Website Performance
Local SEO
Advertising ROI
Projected Growth Trajectory
New patient appointments over 6 months
Transparent Reporting
Monthly review call + real-time dashboard access. You see exactly what's working, what isn't, and why. No vanity metrics—only numbers that matter.
Investment
Pricing & Rate Card
Transparent, scalable, results-driven. Choose the tier that fits your goals.
Important: Management Fee (below) is separate from Ad Spend. Ad spend is client-paid directly to platforms or managed by Anifox.
Foundation
Launch & Local Visibility
$1,200 – $1,500
per month
- Google Business Profile optimization
- Local SEO basics + service pages
- Social media (8-10 posts/month)
- Review system & automation
- Monthly reporting
- Basic analytics setup
Growth
Recommended
$1,800 – $2,400
per month
- Everything in Foundation +
- Google & Meta Ads management
- Landing page creation & optimization
- Social media (12-16 posts/month)
- Short-form video content
- Reputation management
- Weekly performance reviews
- CPA tracking & optimization
Dominance
Full-Service Growth
$2,800 – $3,800
per month
- Everything in Growth +
- Commercial video strategy
- YouTube ads management
- Advanced retargeting campaigns
- Animated explainer videos
- Conversion rate optimization
- Dedicated account manager
- Bi-weekly strategy calls
Video Production
One-time investment
Digital Commercial
Professional brand video
$1,200 – $2,500
Animated Explainer
Dental procedures explained
$300 – $600 each
Ad Spend Recommendation
Client-paid to platforms
Google Search
High-intent patient search
$800 – $1,200
Meta (FB/IG)
Local awareness + retargeting
$400 – $800
YouTube/Video
Commercial and service ads
$300 – $600
Total: $1,500 – $2,500/month(starter phase)
Partnership
Why Anifox
Five reasons to partner with us for your growth.
Dental-Specific Strategy
We don't generalize. We know dental patient psychology, decision journey, and what actually converts.
Conversion-Focused
We don't chase vanity metrics. Every tactic is designed around one goal: booked appointments.
Creative Advantage
Animation, video, and storytelling are our specialty. Your brand stands out from every competitor.
Data-Driven
Every decision backed by metrics. We test, iterate, and scale what works.
Scalable Systems
Not one-off tactics. We build systems that compound and grow predictably over time.
What Working Together Looks Like
Discovery Call
We learn your clinic, goals, and current challenges
Audit & Strategy
Deep dive into market, competitors, and opportunities
Launch & Optimize
Execute plan, measure, iterate weekly based on data
Questions
Frequently Asked Questions
Everything you need to know before getting started.
Ready to Dominate Local Search?
Dr. Yasin, Takoma Dental Hub has the opportunity to become the most discoverable, trusted, and easiest clinic to book in the area. Let's build it together.
Dr. Huzaifa Yasin, DMD
Step 1
Discovery Call
Let's talk goals and challenges
Step 2
Full Audit
Market analysis & opportunity roadmap
Step 3
Launch
Execute strategy and see results
Questions? Email us at hello@anifox.com